Tuesday, 26 March 2013

Post production G324: Completing the evaluation component of the production



You will evaluate and reflect on the creative process and your experience of it. You will evaluate your work digitally. The four questions that must be addressed in the evaluation are: 

  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

  1. How effective is the combination of your main product and ancillary texts?

  1. What have you learned from your audience feedback?

  1. How did you use media technologies in the construction and research, planning and evaluation stages?

Level 1 0–7 marks
There is minimal skill in the use of digital technology or ICT in the evaluation.
There is minimal understanding of the forms and conventions used in the productions.
There is minimal understanding of the role and use of new media in various stages of the production.
There is minimal understanding of the combination of main product and ancillary texts.
There is minimal understanding of the significance of audience feedback.
There is minimal skill in choice of form in which to present the evaluation.
There is minimal ability to communicate.

Level 2 8–11 marks
There is basic skill in the use of digital technology or ICT in the evaluation.
There is basic understanding of the forms and conventions used in the productions.
There is basic understanding of the role and use of new media in various stages of the production.
There is basic understanding of the combination of main product and ancillary texts.
There is basic understanding of the significance of audience feedback.
There is basic skill in choice of form in which to present the evaluation.
There is basic ability to communicate.

Level 3 12–15 marks
There is proficient skill in the use of digital technology or ICT in the evaluation.
There is proficient understanding of the forms and conventions used in the productions.
There is proficient understanding of the role and use of new media in various stages of the production.
There is proficient understanding of the combination of main product and ancillary texts.
There is proficient understanding of the significance of audience feedback.
There is proficient skill in choice of form in which to present the evaluation.
There is proficient ability to communicate.

Level 4 16–20 marks
There is excellent skill in the use of digital technology or ICT in the evaluation.
There is excellent understanding of the forms and conventions used in the productions.
There is excellent understanding of the role and use of new media in various stages of the production.
There is excellent understanding of the combination of main product and ancillary texts.
There is excellent understanding of the significance of audience feedback.
There is excellent skill in choice of form in which to present the evaluation.
There is excellent ability to communicate.

Tuesday, 4 December 2012

Pre-Production Phase


1. Forms and conventions
Genre conventions
3-5 in-depth similar text analysis
Conclusions drawn
2. Target Audience Research
Minimum of 10 questionnaires with analysis and conclusions drawn
Target audience research and audience theory
Contemporary media landscape
3. Subject Matter Research
Research into the artist, genre etc. with conclusions drawn
Research into ideas eg. mise en scene, shooting and editing styles, fonts which you will be using
4. Representation issues
Research into ideology, Representation, Star image and power
Draw conclusions using Goodwin’s analysis
5. Institutional Context and Professional Practice
Professional job roles, companies of interest etc.

Wednesday, 19 September 2012

Welcome to A2 Media Studies

 Welcome back to the sixth form!

Now that AS is behind us, you need to begin the A2 component. You now need to create a new blog and you may need an additional email address for this.

Create one if necessary and then create a new blog page - please call it: yournameA2media.blogspot.com

Pass
this new blog address on to me asap, so that I can link it to this blog.

The second thing to do is to choose your brief. All of the briefs are listed in the new handbook. You need to choose one which will have a combination of media components.


You choose the one main media focus (film, audio, print, or web based.)


  • music video
  • film trailer
  • advertising package for a new product or service
  • computer / video game
  • soap opera trailer
  • material for a children's TV drama
  • extract from a TV documentary
  • two pages from a local newspaper
  • website for a new TV channel
  • a five minute short film
  • first level of a new computer game
  • extract from a local TV programme
  • extract from a radio play
You will need to write a proposal and develop your ideas. Alongside the main product, you will need to produce two ancillary pieces using a different media form.